Get your pet home,in one scan.
PawTrace is a smart QR tag for your pet's collar. Anyone who finds them just taps their phone. No app, no fuss. They call you instantly.
How it works
Four small steps between lost and home.
Order the tag
Ships in 48 hours. Just attach it to any collar.
Set up your profile
Scan the QR, add a photo and your phone. Three minutes.
Activate lost mode
One tap turns the tag into a search-and-rescue beacon.
Get reunited
Finders see your pet's info and call you instantly.
Features
Quietly powerful. Built to be used.
Instant scan
Any phone, any camera. No app to download for the finder.
Lost mode alerts
Notify nearby PawTrace owners the moment they go missing.
Weatherproof
Aerospace-grade aluminum. Survives rain, snow, mud, and chaos.
Private by default
Your home address is never shown. Only your name and phone.
Unlimited pets
One account, every furry family member. No per-pet fees.
Sighting reports
Strangers can leave photos and a location, even without calling.
Real reunions
Stories from people who got the call.
“Mochi slipped out the back gate during a thunderstorm. A jogger scanned her tag at 11pm and was on the phone with me in under a minute. I cried in my driveway.”
Maya Patel
Austin, TX · Mochi · Shiba Inu
“Wesley does NOT come when called. The tag has paid for itself twice. The lost mode siren actually makes neighbours stop and read it.”
Jordan Tremblay
Montréal, QC · Wesley · Tabby cat
“We've had three sighting reports come in with photos and street corners. It feels like the entire neighbourhood is on our side.”
Priya & Sam
Seattle, WA · Bear · Bernese
Pricing
Straightforward pricing for something that actually matters.
Tag Only
Everything you need to get them home.
- Weatherproof aluminum QR tag
- Public pet profile page
- Unlimited tag scans
- Lost mode toggle
- Free shipping in Canada and the US
PawTrace+
Community search-and-rescue, every day.
- Everything in Tag Only
- Community lost-mode alerts
- Unlimited sighting photos
- Reward listings on profile
- Priority replacement if lost
- Up to 5 pets included
FAQ
Questions people actually ask.
No. They point their phone camera at the QR code and your pet's profile opens instantly in their browser. Nothing to download, no account needed.
It works on any phone with a camera. iPhone, Android, old or new. That is actually why we built PawTrace. AirTags only work for iPhone users and over half of North Americans use Android.
Every tag comes with a unique setup link. Visit the link, add your pet's photo, your name, and your phone number. Done in under 3 minutes.
Never. Only your name and phone number are shown. Your address stays completely private.
When you activate lost mode from your dashboard, your pet's profile page switches to an urgent state showing your pet is missing. Nearby PawTrace users get alerted with your pet's photo and your contact info.
Contact us at hello@pawtrace.ca and we will send a replacement at a reduced rate. Your pet's profile and all data are always saved.
Yes. One account covers all your pets. Each pet needs its own tag but there are no per-pet fees on your account.
Yes. We ship to all Canadian provinces and all US states. Free shipping included with every order.
Comparison
Not an AirTag. Better for strangers.
AirTags help you find your pet. PawTrace helps strangers return them.
Over half of North Americans use Android. AirTags don't work for them.
The best $25 you'll spend on your pet this year.
Because the worst day of your life shouldn't be the day you wish you'd ordered a tag.
Order your tag